Working with Adams Capital means you have an experienced, attentive third-party independent valuation services firm working to provide you with the insights and guidance you need to reach the results you want. We bring a realistic view of what’s possible, deep valuation knowledge, specificity, and collaboration to your engagement. We employ data and experience, not bias. We identify the right questions to ask, make sure you understand what you need to know, and consider impacts down the road for your business and shareholders.


You can find much of that thinking here. And we are standing by to talk with you. There’s no guesswork. We are here to solve problems and position you for what you’re working toward.

Personal Goodwill vs. Enterprise Goodwill: What's the Difference?

In today’s valuation landscape, the ability to segregate value between a person and an enterprise is incredibly relevant and brings significant financial implications. We created this eBook to give you a deep understanding of the critical differences between Personal Goodwill and Enterprise Goodwill, so you can make confident and more informed decisions.


You will learn:

  • The Distinctions Between Personal Goodwill and Enterprise Goodwill

  • Attributes of Personal Goodwill

  • Attributes of Enterprise Goodwill

  • Use Cases for Personal Goodwill and Enterprise Goodwill

  • Situational Applications

  • Setting Precedent for Personal Goodwill

  • Deciphering the Tax Court Rules



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